As 4G network deployments gather momentum, a substantial 22% of device subscription revenues will come from suites of operator-branded premium services. Total 4G mobile consumer service revenue – including mobile Internet services - will grow rapidly to exceed $70 billion worldwide in 2014.
These 4G services will be optimized to enable a proliferation of mobile devices, such as smartphones, netbooks and PNDs, and many operators will be offering pooled device subscriptions: one user subscription, many activated devices.
Internet access service will be the “killer 4G service” – no surprise considering 4G networks are data-only. However, a suite of premium services will collectively drive significant consumer adoption, revenues and profits, including:
- Location services, such as turn-by-turn directions and POIs
- Multimedia services, such as VoD and P2P video sharing
- Media broadcast services, such as pay-per-view TV and digital radio
- Gaming services, such as multi-player and augmented reality games
These “Web 3.0” services will be integrated with popular Web 2.0 features, such as personalization, community, interactivity, presence, and localization, and will be delivered simultaneously, seamlessly and transparently to ‘three screens’ – PCs, TVs and mobile devices - over the Internet, over cable networks, and over wireless networks.