China Mobile began commercial operation of its mobile reading business on May 5. The company currently offers the service on either a one-off basis at between RMB 1 to RMB 10 per issue or as a monthly package priced at RMB 3 to RMB 5, cited by China Mobile's data division General Manager Gao Nianshu. The carrier is planning to release 8 e-reader models for sale.
China Mobile content partners include China Publishing Group, Zhejiang Publishing Group and China Writers Association, Guo said, adding that China Mobile will split revenues with content providers on a 60:40 basis.
The telecom operator has recorded 30 million user visits since it started trialing mobile reader services in eight provinces in October last year. China had 155 million mobile reading users by the end of last year, quoted by the Vice Minister of Industry and Information Technology Xi Guohua.