10 consumer trends for 2010

2010 is rapidly approaching, 10 consumer trends for 2010 will assist you in getting things:

 

1. BUSINESS AS UNUSUAL: Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.

 

2. URBANY: Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.

 

3. REAL-TIME REVIEWS: Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7.

 

4. (F)LUXURY: Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.

 

5. MASS MINGLING: Online lifestyles are fueling 'real world' meet-ups like there's no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.

 

6. ECO-EASY: To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives.

 

7. TRACKING & ALERTING: Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.

 

8. EMBEDDED GENEROSITY: Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.

 

9. PROFILE MYNING: With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.

 

10. MATURIALISM: 2010 will be even more opinionated, risque, outspoken, if not 'raw' than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?

 

Does it help your business?

 

Lisa

Comments

[JamesDX]

Maybe this is me talking nonsense, but it seems like Google isn't a company run strictly by the top and they seem to be doing quite well.

[Lisa]

Hi, Vonchio,

Could you send me this article, then I will tell you what I think about?

Thanks,

Lisa

[Vonchio]

thanks a lot Lei and then I read an article in FOrbes "How To Sell To The Chinese In 2010" I want to know your thought...