We will see unprecedented marketing promotions of mobile phones in China in this summer. Chinese local brands including Amoi, Ningbo Bird, Dopod and Konka are all planning to target the 18-20 year-old market niche with back-to-school/college offers including low prices, giveaways and new models in the low-end price range. Younger consumers reportedly want more multimedia functions at a lower price. Prices for phones should go lower than €100 - 150 despite being equipped with MP3 players and 128 megabytes of installed memory and digital cameras.
Good business! What do you think?